CHANGE LAUNCHES VALSPAR PAINT BRAND IN FRANCE BY ADDING COLORS TO THE CITY OF “LE BLANC”, THE FRENCH WORD FOR “WHITE”.

 

 

 

Valspar (Sherwin Williams group) is launching in France with a colourful activation signed by the agency Change.

To highlight its arrival in France, Change relied on Valspar’s unique promise: « colour you can trust » with the brand’s money-back guarantee if you’re not satisfied with your choice.
To create an echo around this launch, Valspar invested the French town of Le Blanc in the Centre-Val de Loire region and gave it some colour !

How ? By offering the commune of Le Blanc the opportunity to brighten its colours. Valspar has coloured the walls of Le Blanc: schools, gymnasiums, housing estates, bedrooms, everything has been done to bring colour and cheerfulness to the town.

Change agency is advising the Valspar paint brand on communication and is orchestrating its launch in France exclusively at Castorama. For this purpose, Change has designed a film that will be broadcast from 8 June 2022 and which shows the implementation of this colourful operation, with Stéphane Barbato behind the camera.

Credits

Executive creative directors : Samy Benama, Damien Guiol Copywriter : Emile d’Orsay
Art director : Basile Protat
Assistant Art director : Benjamin Lange

Head of production : Élodie Andurand General director : Laure Poquet Associate director : Vincent Touchard Account director : Julien Cassar Production : HVH

Director : Stéphane Barbato
Producer : Boris Vassalo
Production director : Charles Pugliesi Conti Sound studio : The